WIC (Women, Infants and Children) Program

Check If You Qualify

You may qualify for WIC if you:

• Live in Wisconsin
• Are pregnant, breastfeeding, or a new mother
• Have a child under 5 years old
• Your household meets WIC income guidelines

Not sure if you qualify? Use the WIC Prescreening Tool to check.

WIC isn’t just for moms. Dads, grandparents, foster parents, and other caregivers of children under 5 can also apply for WIC on their behalf.

Apply for WIC

Call us at 715-246-8359 to see if you qualify and schedule your first appointment. You can also apply for WIC online.

Your First Visit

We’ll talk about your health, your family’s needs, and how WIC can help. We will also issue your food benefits, explain the program in more detail, and answer any questions you may have.  

Using Your Benefits

You’ll receive a WIC card to buy healthy food at approved stores. While enrolled, we can also provide individually tailored nutrition recommendations from Registered Dietitians and breastfeeding support.

Healthy Food

Healthy lives start with healthy food. WIC provides all participants with nutritious foods to support a balanced diet. These foods may include:

• Fruits and vegetables (fresh, frozen, or canned)
• Milk, cheese, and yogurt
• Cereal and whole grains
• Eggs, peanut butter, beans, and more
• Formula (if needed)

Nutrition Education

WIC makes it easier to shop for and enjoy healthy foods. We offer:

• Personalized nutrition counseling
• Tips for eating well during pregnancy
• Shopping guidance
• Kid-friendly recipes

Breastfeeding Support

There are many benefits to breastfeeding. WIC supports your journey by offering:

• Lactation education and support
• Peer counseling from other parents
• Breastfeeding classes and helpful information

Care Beyond WIC

Good health doesn't stop at healthy food. WIC can help find and connect you to other services, such as:

• Immunizations
• FoodShare
• Medicaid and BadgerCare Plus
• Wisconsin Works (W-2)
• Head Start
• Birth to Three
• And many other local services

Shopping with WIC

WIC makes shopping easy with an Electronic Benefits Transfer (EBT) card.

Watch videos from the Wisconsin Department of Health Services (DHS) to learn how to:

• Use your WIC card at the store
• Check your balance and benefit expiration dates
• Handle common issues at checkout
• Know which foods are approved

WIC Shopper Video Playlist (English)

WIC Lista de reproducción de videos (Spanish)

WIC-Approved Foods

Only certain foods can be purchased with WIC. You can learn about WIC-approved foods in the Shopping Guide or the video from Wisconsin DHS.

WIC Shopping Guide (PDF, English)

Guía de Compras (PDF, Spanish)

Checking Your WIC Balance

WIC participants can check their WIC balance several ways:

• Call 877-231-3452 (number is on the back of your WIC card)
• Use the Wisconsin MyWIC app (download from your app store)
• Check the ebtEdge website
  1. Under "EBT Cardholders," select "More Information"
  2. Enter your eWIC number and PIN
• Find your balance on your last grocery store receipt
• Ask a cashier to check your balance at the store

Baldwin

• Nilssen’s Foods 980 Cedar St.

Glenwood City

• Nilssen’s Foods 224 W Oat St.  

Hudson

• County Market 2310 Crest View Dr.
• Target (#T-1235) 2501 Coulee Rd.
• Festival Foods 1616 Crest View Dr.
• Walgreens (#15121) 141 Carmichael Rd.

New Richmond

• Walmart Supercenter (#5432) 250 W Richmond Way
• Dick’s Fresh Market 110 W 4th St.

River Falls

• Walgreens (#10585) 1047 N Main St.  

Somerset

• Dick’s Fresh Market 107 Parent St.